Account: Email Address: Print Expenditure Methodology We value all current and historical print occurrences in PrintPlus based on the most current available rate from BurrellesLuce and update rates on a quarterly schedule. Open rates for newspapers and magazines are discounted by 20% to better reflect actual market pricing. Each time rates are updated you may see changes in historical data as PrintPlus values all occurrences dynamically when you run a report. If you have any questions please contact your Account Services Representative at 1-800-867-2002.